The Back Pain of Search

If you've ever suffered from back pain you'll relate to the grief that I discuss in this article. You'll relate even more if your back pain started on the onset of your SEM career. Not surprisingly, mine did.

Don't get me wrong, I absolutely love this industry. It's entertaining, thought provoking, and challenging. It's an ever-changing industry that keeps me on my toes in constant search of information, knowledge, and new ideas.

But there are some aspects that make me just want to squeal. Most of my rants rest on the shoulders of the SEO kinship. The, often self-proclaimed, gurus and goddesses of the search engine community. The often disbelieving falsities, self propaganda nonsense that many in this industry procreate.

Don't get me wrong. I respect many SEM professionals. The likes of Danny Sullivan, Shari Thurow, Morgan Carey, and Peter da Vanzo - to name but a few. But then there are those, who I'll refrain from naming, who seem to think they are know-it-alls, alluring people to follow their often devious or bandwagon practises, and occasionally belittling those who don't.


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